Article creation, social media management, illustration/design, content marketing, web designn
"That Media Thing provided us with online content and social media campaign communications in support of VIA's facial recognition product marketing needs. Their ability to position VIA at the heart of business community conversations, tackling topical talking points with authority and expert storytelling, increased global engagement with our target audience. We especially appreciated their passion for working in close alignment with our long-term goals, offering valuable insights and strategic guidance acting as a natural extension of our own marketing team."
Richard Brown Vice-President of International Marketing, Via Technologies, Inc
Cutting through the noise
With so much being said about the exciting and wide-reaching applications for facial recognition technology, and multiple major players in the sector, our challenge was to position VIA as an authoritative company worth paying attention to.
Our content strategy was informed through social listening and other research techniques to respond to the most topical of talking points. Domain expert journalists authored thought leadership and insightful user scenario articles conveying the business benefits across multiple sectors. A highly-targeted social media campaign then reached out to a high-quality audience, driving them to and through the articles via contextually embedded CTAs to product landing pages.