Content marketing, article creation, social media management
"That Media Thing took on the challenge of promoting Fraedom's card transaction management software to financial institutions with expert authority. Their creative flair in storytelling through journalistic-styled articles coupled with clearly-designed infographics helped us to engage senior decision-makers with highly-informed and topical talking points. Their skill with our social media accounts, which they used to promote the site content to our target audience, highlighted their ability at mastering our brand tone and style while they increased engagement with decision-makers through communications that really mattered to them. We knew That Media Thing was a fairly small agency, but their passion and creativity shone through from our first meeting and we immediately knew that we'd get both a personable and professional service that always aimed to deliver above our expectations."
Nick Hinds Global Marketing Manager, Fraedom
Banking on authority and expertise
Fraedom asked us to take on the challenge of promoting its card transaction management software to global financial institutions and enterprise-class businesses. Engaging with such a discerning audience of senior decision-makers would require credible communications delivered with expert authority. In short, we needed a highly detailed level of product and sector understanding if we stood any chance of connecting effectively.
Extensive research and client consultation enabled us to develop a highly-informed content and social media strategy. This would both educate Fraedom’s target audience, as well as raise the profile of Fraedom’s authority for banking sector products.
At the end of our first 3-months of activity, we had increased peer group Twitter followers growth by 250%, with the senior decision-making LinkedIn followers growth increasing by 129%. This helped increase traffic to the published content on the Fraedom website by over 200%, with an 80% increase in new visitors/potential new customers for Fraedom’s products and services.