You shouldn’t just create content for content’s sake - it has to have a purpose
10 reasons why sharing third-party content doesn’t need to undermine your authority with your target audience - and in fact, could actually re-enforce it!
Content that shows off what your brand stands for can come in many different formats.
Use a domain expert to help interpret the data to reveal what matters most to your customers
Build a loyal following by identifying people who are interested in what you have to talk about and keeping content fresh to reach an ever-larger audience
In the argument around ad-blockers and the future of the internet, there is another way and that's to create innovative, quality content
The role of PR (and its tactics) needs to rapidly evolve if it’s to continue to be relevant
When it comes to content, video is king. However, you need to make sure that you create engaging video to win over your audience
You've created that killer content and want to share it with the world - but will anyone see it? It's all about social media timing.
The best journalists know what readers want to read before they write it, which is what your content marketing strategy needs
Tackling apathy amongst customers should be the number one priority for brands, as once overcome you have powerful new endorsers
Paid distribution of content is now vital for both brands and media sites alike. But users could very quickly bounce if your content was not up to scratch
An ad blocking user places a high net worth in their content of choice. These users will also help you earn social amplification through their peer groups
Most companies have a very basic social media servicing strategy aimed at creating a loyal following against their products, with some sharing thrown in
Above all, whatever you do with your LinkedIn Groups it should in no way disrupt their desire to engage
Analogue thinking will help create an unbeatable engagement strategy - it should never be analogue vs digital audience stats when an informed blend is best
For content strategies based on display advertising models, your days are numbered unless you rapidly expand into other incremental revenue streams
These top Twitter tips will mean that your 280 characters have more chance of being read and your links being clicked on
As more and more people use ad blockers, now is the time to develop a high quality content strategy to give your audience exactly what they want
Overcome apathy, cynicism and alienation with relevant content that instantly connects with your target audience. And don't just take our word for it
A well-informed, purpose-driven content marketing campaign will guarantee you results that matter most for your company, but you have to know what you want
At That Media Thing, we love it when we discover a company that imparts so much of their love for their product into their brand identity
Influencer marketing is the rapidly trending marketing term for 2016, indeed, as of July 2016 the Google trends graph for “influencer marketing” is a near perfect hockey stick